CHC Properties Incorporated

The client

Branding the new organization

Incorporated in 2001 as the Newark Workforce Investment Board, the organization decided that after 15 years, a rebranding was necessary. We worked with Femworks LLC in Newark, New Jersey to create a new brand, complementary collateral, and a NationBuilder website.

In our discovery meeting, the client asked us to retain the use of the Newark skyline in the new logo but to present it in a more professional and creative way. The audience served by the NWDB is rather diverse and it was important that this be incorporated into the new logo.

Newark is a diverse and thriving community. We used the city's skyline to create a three-dimensional logo that showcases diversity and interconnectedness through colour.

To complement the new brand, we designed collateral in an editable format for the client to adapt in the future. We designed a new business card, envelope, letterhead, tri-fold brochure, issue sheet, PowerPoint template, wayfinding signage, and promotional materials for the official relaunch event.

From a dated website to a leading online presence in 30 days

The re-design of the client's website was the first undertaking of its kind since the first HTML website was launched in the early 2000s. The client chose the NationBuilder platform because of the database functionality. It was important that the agency have the ability to

Upon launch of the new brand and other properties, we provided a detailed 4-hour training session to train the client on the new platform.